If there is one thing I have learned over all the years I have been involved in the roofing industry, it is how many roofing salespeople have no idea how to go about selling a roof to a customer. Too many roofing sales folks tend to think the roof will sell itself because it is …

If You Want to Sell a Roof, You Have to Sell Yourself and Your Company Read More »

It might seem pretty obvious that when starting any new business, you need to differentiate your company from all the other guys in that market share. It is surprising though, how many people seem to think it is easy to just start and because it is “them” that crowds of people will show up to …

You Need to Stand Out When You Start a Roofing Company Read More »

Flip through any local newspaper and you will see the local roofers in the services section. When was the last time you actually stopped and read through those ads?  Nah, me neither.  Even when people need a roof repair done, or a new roof put on, those ads just do not get it any more, …

You Need to Differentiate Your Roofing Company From the Pack Read More »

Early on when you start a roofing company you probably will want to get cards, or get some inexpensive marketing or advertising started to bring in customers. One of the things besides the font or typeface you choose that you need to think about is the logo. A logo is an icon that brands, or …

What You Do, and Don’t Want Your Roofing Company Logo to Do For You Read More »

Roofing is a trade that attracts a lot of people because they think it can’t take that much skill, and as long as you have a tough back, are not scared of heights, and can deal with weather, it would be cool to be outside in the fresh air and swinging a hammer. Well, that …

So You Want to Start a Roofing Business? It is a Great Skilled Trade Read More »